Navigating AI and Sustainability

31/5/2024
AI
PMO & Governance
Aki Antman
CEO & Founder of Sulava
Erik David Johnson
Chief AI Officer at Delegate
Peter Kestenholz
Founder - Projectum

This blog is the sixth in a series of eight blogs about the challenges and opportunities in AI technology. Written in collaboration with Sulava and Delegate, tt was originally published on the delegate website.

Artificial intelligence is exploding, and the carbon footprint from training and using AI is increasing as it requires a large amount of energy to power and cool data centers. But AI can also help reduce our carbon footprint by optimizing industrial processes and helping us make more sustainable decisions.

Energy consumption and sustainable data centers

The development of AI technologies inherently involves significant energy consumption, particularly during the training of large models. Therefore, there is also an increasing awareness of the need to develop more efficient algorithms and use greener energy sources.

It may be tempting to compare ChatGPT's energy consumption with Google searches or cell phone charging but it derails an important discussion. The conversation should extend beyond AI's immediate power requirements to the broader context of how AI can contribute to sustainability efforts.

The crux of the issue lies in the sustainability of data centers themselves. These centers, which power not only AI but the entire internet, must be further optimized for energy efficiency and environmental friendliness. The focus should be on how these facilities are built, powered, and managed. Utilizing renewable energy, implementing advanced cooling techniques, and ensuring efficient water usage are essential strategies for reducing the carbon footprint of data centers.

AI as a catalyst for sustainability

AI's potential to drive innovation far outweighs its environmental costs. Generative AI and other advanced models have the potential to revolutionize fields such as climate science, energy management, and conservation. By enhancing our ability to model complex systems and develop new technologies, AI can be a powerful tool in combating climate change and achieving sustainability goals.

For example, AI can optimize supply chains to reduce waste, improve energy efficiency in buildings, and even assist in the discovery of new materials that could lead to more sustainable products. The key is to ensure that AI is applied thoughtfully and purposefully rather than as a superficial solution driven by market pressures – do not use AI for AI's sake.

Many organizations deploy AI solutions without a clear understanding of their necessity or efficiency, leading to wasted resources. A pragmatic approach involves assessing the real needs and potential benefits before implementation, ensuring that AI applications are genuinely adding value and not just consuming resources.

Education, experimentation, and innovation

The importance of education and experimentation cannot be overstated. Encouraging individuals and organizations to explore AI through hands-on experience fosters a deeper understanding of its capabilities and limitations. This learning process is crucial for developing innovative solutions that are both effective and sustainable.

The integration of AI into our sustainability efforts should be seen as part of a broader strategy to create a more sustainable world. This involves not only developing greener AI technologies but also leveraging AI to enhance our overall sustainability initiatives.

By focusing on the efficiency and sustainability of data centers, encouraging responsible AI use, and fostering innovation through education and experimentation, we can harness AI's power to drive significant progress in our fight against climate change.

AI is not the enemy of sustainability; rather, it is a powerful ally that, if used wisely, can help us build a more sustainable future.

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AUTHOR
Aki Antman
CEO & Founder of Sulava

President of AI & Copilot at The Digital Neighborhood

AUTHOR
Erik David Johnson
Chief AI Officer at Delegate

With a background in AI research, Erik David Johnson is a researcher and speaker on artificial intelligence and language technology. He's passionate about demystifying AI and putting it to good use in organizations.

AUTHOR
Peter Kestenholz
Founder - Projectum

Peter Kestenholz is a successful entrepreneur and business leader with 20 years of experience from founding and growing the company Projectum. Peter is a recognized Microsoft MVP for 13 years straight, Fast Track Architect for the second year in a row the second year and a member of the Forbes Technology Council.

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